Shadowtrack
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Shadowtrack is a technology company dedicated to the community corrections industry. Founded in 1999 by Robert Magaletta, Shadowtrack initially offered voice and location identification through biometric technology. Today, the company has expanded to provide over 30 custom solutions, all of which can be used alone or alongside active GPS tracking.
My role in the project was creating impactful content for LinkedIn to increase brand awareness, designing a comprehensive company brochure in both digital and print formats, and contributing to revitalizing the company website. Partnering with the Shadowtrack team, we focused on modernizing and expanding their online presence.
We emphasized the wide range of Shadowtrack’s products and services, ensuring the website conveys the company’s strengths. The updated website has a clean, modern design with user-friendly navigation and engaging content that improves the user experience and effectively attracts potential clients while supporting existing customer relationships.
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