APenergy: Energy Efficiency Consulting
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For 35 years, APenergy has served as an energy-efficiency consulting firm. Initially founded by Hank Van Ormer in 1986 under the name Air Power USA, the company was originally dedicated to compressed air. In the 2000s, it explored new revenue avenues in utility incentives and energy consulting. Today, utility incentive programs contribute to 70 percent of its total revenue.
As a result of the company's rebranding, it became clear that other elements also needed a refresh to ensure a cohesive brand experience. I developed a series of monthly content posts emphasizing engaging visuals paired with highly informative industry news, positioning the company as a thought leader. Each post was carefully crafted to resonate with the target audience, incorporating relevant trends and insights that sparked conversation and encouraged sharing.
In addition to enhancing APenergy’s LinkedIn presence, I collaborated closely with our development team to redesign the APenergy website, aligning it with the new brand standards established by our agency. This involved updating the visual elements and optimizing the user experience to make information accessible and engaging. Together, we created a website that reflected the new brand identity and was a powerful tool for attracting and retaining clients.
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